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City approves sports center sponsorship agreement with HealthEast

HealthEast has become the named sponsor of the city’s Bielenberg Sports Center after the City Council approved the proposal at its April 26 meeting. As part of the 14-year sponsorship agreement, the facility has been renamed HealthEast Sports Center.

“As an organization dedicated to improving the health of our neighbors, this opportunity is consistent with our vision to deliver optimal health and well-being for our patients, our communities and ourselves. Promoting active lifestyles in partnership with the City of Woodbury is a great way to encourage healthy behaviors that can lead to better health,” said Tracy Miland, Vice President, Strategy, Customer Experience and Marketing.

In addition to naming rights, the proposal includes efforts by HealthEast to educate members of the community on a range of topics including health screenings and the importance of concussion baseline testing, all to promote long-term improvements in the health of Woodbury and surrounding communities.

“As the east metro’s premier multi-use sports center, the facility will continue to be a place where our community can gather for a broad range of civic events and activities,” said Woodbury City Administrator Clint Gridley. “The Bielenberg family is supportive of this change and we will continue to honor the family legacy within the sports center and in other areas of the city. Woodbury prides itself on working through partnerships to achieve the goals of the community and this is a great example of a partnership meant to bring out the best in everyone.”

As part of the arrangement, HealthEast will invest $126,000 annually for 14 years. At the end of that time, HealthEast would be given the option to extend the agreement for an additional five years.

"This is a meaningful investment for HealthEast. Our patients have asked that we seek new ways to bring health and wellness to where they work and play," said Miland. "It is a commitment to people of all ages and abilities and we are looking forward to the many exciting possibilities."

Now that the funds are secured, the city will begin the process of deciding how the sponsorship money will be used. The City Council is planning future discussions to determine how the new resources could be leveraged to further initiatives that promote healthy, active lifestyles in the community.

There is no timeline in place for this process; however, it will include a public comment period for residents to share their ideas. Details for how you can get involved will be available via the city’s InTouch email notification system, posted on the city’s website and distributed to local media.